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Messaging report

For
church staff with Reports
Status
Available
Last reviewed
On this page
  1. How to use it
  2. What each number means
  3. Good to know
  4. Coming from Planning Center

Each email or text campaign scheduled or sent in a range: how many were delivered, how many failed, who opted out, and why some were never sent.

How to use it

  1. Open Reports, then the Messaging tab.
  2. Choose a campus and a date range. A campaign is listed by the day it was scheduled for.
  3. Read the numbers at the top, then the chart Delivery by campaign and the table below it.
  4. Choose a campaign’s name to open it in Communications, with its own report (if your role can read Communications).
  5. Download CSV (if your role allows it) gives one row per campaign, with each reason not sent in its own column.

What each number means

  • Delivered: the share of messages handed to the email or text provider that were delivered (for email, opened counts as delivered), across the campaigns in the range.
  • Failed: messages the provider could not deliver.
  • Not sent: messages HoW never sent, with the reason: no consent (the person has not agreed to that kind of message), no address (no email address or mobile number), or other (such as a test address).
  • Opted out: people who replied STOP, or withdrew consent, between the campaign being scheduled and it being sent.
  • The chart: one bar per campaign, made of delivered, sent but not yet confirmed, failed, and not sent, in that order.
  • Text segments in the table: what a text campaign cost, in segments.

Good to know

  • Nobody is named in this report.
  • By campus means the recipients’ home campus: choosing a campus counts only its people, and a campaign with nobody from there is not listed.
  • Drafts and campaigns waiting for approval are not listed until they are scheduled.

Coming from Planning Center

Planning Center’s own texting shows little about delivery; its partner Clearstream shows “which numbers didn’t receive it and why”, with reports for failed texts, messages sent (successes, failures, opt-outs) and opt-outs (Live delivery metrics, How do I create a report?). HoW’s messaging report gives the same answers for email and texts together, by campus, beside your other reports.